"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships." ~ Leo Burnett Thursday, February 7, 2013
The key of effective Advertising
"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships." ~ Leo Burnett
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Branding is communicating and building relationships with your target market. It is as simple as that. Once you advertise, your brand will be launched and the public would either be interested or not. If they try your product and you get positive feedback, then, it is effective advertising. At this point, you have successfully communicated with them. If they come back for more, you are building a relationship with them, which you need to value by offering more products that meet their standards.
ReplyDeleteVernia Soriano